We helped to protect a nation’s personal data with a catchy rap and a singing fish.
Singpass, Singapore’s national digital ID service managed by Govtech, needed to help educate the general public on how to keep their credentials safe.
We channelled our inner rappers and k-pop stars to write, ‘Be Sure. Be Secure’, a multi-genre medley that hits all the right notes for Singpass.
The battle for high quality technology graduates is intense. And regional tech consultancy NCS, needed to separate itself from the pack.
Fortunately, NCS is unlike other potential tech employers in Singapore. It gives graduates and mid-career talent the chance to make a difference on a national scale.
In a time of uncertainty for tech careers, we focused on the bigger impact of the work people at NCS do. Whether it’s advancing communities, transforming transport infrastructure or building the future of healthcare, we invited them to ‘Be part of the extraordinary’.
We helped a billion-dollar tech company create a bold symbol of change–repositioning, rebranding and relaunching technology consultancy, NCS.
With bold ambitions to compete with leading consultancies and a new strategy to expand regionally, NCS needed a new, vibrant, trustworthy brand that would highlight its capabilities – now and in the future – for clients, employees, partners and industry talents.
This kickstarted a relationship where we launched new regions, new products, and overhauled the employee brand, all while winning back-to-back Best Client Agency Partnership awards.
Internet traffic and data demands are accelerating at a rate many business’ networks can’t handle. As a result, information gets stuck in traffic or lost on the way. That’s when we face the dreaded lag or ‘buffer’ as it’s more commonly known.
A new networking approach from Nokia uses intelligent routing, software and hardware to beat the buffer and significantly improve customer experience.
Our idea to take this to market was ‘Never Stop’, a rallying cry to businesses to constantly improve their network infrastructure and never stop amazing their customers.
While technology has advanced dramatically in recent years, the emergency services rely on networks that are long behind.
Nokia developed a secure, reliable and fast public safety broadband network that could transform the lives of emergency responders, but they need the help and support of the public to show government decision makers they need to act.
So our message was simple. It's time to get these heroes the latest technology. It's time for change.
The film has been viewed over 3 million times and sparked a debate about emergency service technology.
Tasked by the University of Salford to attract new undergraduates, we wanted to avoid the cliches of ‘3-and-a-tree’ higher education ads and create something that spoke to potential student’s inner passions.
The message? Think about what you really want to do with your life and ‘Choose Your Future’.
When the business water market in England was deregulated, the door was opened for brokers like Utilitywise to manage water contracts for the first time.
Utilitywise came to us looking for a campaign that would announce this news to England’s businesses and tell them why Utilitywise were THE people to help them save money and get the customer service they deserved.
Enter the U-Team.
We tapped into the pride homeowners feel to showcase Marshalls’ range of premium driveway paving products. ‘Paving to be proud of’ became a creative vehicle for further campaigns across print and radio.
The brief was to highlight the problem that many multi-function fitness clubs’ cycle studios sit empty for 80% of their open hours.
The solution? Les Mills’ virtual cycle offering would make use of this ‘dead space’ and bring more value to members.
To make club managers sit up and take notice, we set out to give them the fright of their lives. We focused on the paranormal inactivity that was taking place, and the frightening waste of resources it represented, to deliver results for Les Mills.
